Missing Link, Inc.

A day doesn’t go by that I don’t get asked about the effectiveness of social media. So I got to thinking would you like to see a series of blog posts that discusses some case studies? If you think this is important the feel free to leave me a comment below. I would love to show you how effective Twitter, Facebook, LinkedIn and YouTube are in the business world.

Thanks for visiting,

Are you trying to be a niche finder or a market finder? I have been consulting to on and offline business for over 6 years now. If you are an entrepreneurs, start up businesses or a service professional who is looking for more clients or just to grow your business then maybe you need some friendly advice. Most marketers who are niche finders  focus on people already online and visiting forums, chat rooms and blogs. Most of my clients don’t even know what a forum is or how to use it.

I had lunch today with a friend who is a successful retired chiropractor. We were having a conversation today about competition. I asked him if he was ever concerned about how competitive his market was when he was practicing chiropractic. He summed it up like this; in our area only 10% of the people use chiropractic services. That means there are 90% of the population who don’t use chiropractic services but may someday need chiropractic services. So why should I focus on the 10% when there is a much bigger market.

There’s a lot easier way to find your niche and your market that you are passionate about. I have been watching how Robert Plank and Lance Tamashiro go about getting their markets using small niche websites. We have teamed up on a project called Niche Connnector that shows you how to find untapped niche honeyholes in less than 10 minutes. I hope you’ll check it out and leave me a comment on what you think about this post or what your niche finder techniques are.

Take Care,

PS: check out www.nicheconnector.com

If you’ve been thinking about adding an iPhone app to your Internet marketing strategy you might want to rethink your strategy. Apple announced today that they have begun “rejecting App Store software with “minimum user functionality,” the iPhone maker has now set its sights on applications that employ a “cookie cutter” formula.” This was reported this morning by AppleInsider.com.

Apple is concerned that the quality of these applications are no more than glorified web sites. Their intent for the iPhone application is to provide the user with a superior browsing experience.

So what does this mean to you? Well if you are using a template system and submitting your application to Apple there is a good chance that it will be rejected unless you have the ability to make an upscaled version that will give the user valuable content. Think about providing the user with more than RSS feeds, About page or contact page. You can read more about the annoucement here from AppleInsider.com

Take Care,