Missing Link, Inc.

Are you trying to be a niche finder or a market finder? I have been consulting to on and offline business for over 6 years now. If you are an entrepreneurs, start up businesses or a service professional who is looking for more clients or just to grow your business then maybe you need some friendly advice. Most marketers who are niche finders  focus on people already online and visiting forums, chat rooms and blogs. Most of my clients don’t even know what a forum is or how to use it.

I had lunch today with a friend who is a successful retired chiropractor. We were having a conversation today about competition. I asked him if he was ever concerned about how competitive his market was when he was practicing chiropractic. He summed it up like this; in our area only 10% of the people use chiropractic services. That means there are 90% of the population who don’t use chiropractic services but may someday need chiropractic services. So why should I focus on the 10% when there is a much bigger market.

There’s a lot easier way to find your niche and your market that you are passionate about. I have been watching how Robert Plank and Lance Tamashiro go about getting their markets using small niche websites. We have teamed up on a project called Niche Connnector that shows you how to find untapped niche honeyholes in less than 10 minutes. I hope you’ll check it out and leave me a comment on what you think about this post or what your niche finder techniques are.

Take Care,

PS: check out www.nicheconnector.com