Missing Link, Inc.

I know you are interested in building a list and we’ve talked about adding opt in forms to our sites. Have you noticed a trend lately that there are no name fields on many of the opt-in forms the marketers are using?

I came across this post on Ryan Deis’ blog “Increase opt-ins by ditching the name field”. Ryan increased his opt-in rates 5-8% by removing the name field on his opt-in forms.

It’s getting harder to collect emails nowadays so the more you can do to optimize your forms the better you will be in the long run.

If you’re worried about lack of personalization with out having the visitor’s name, Ryan makes a good point. How many emails do you start by just diving in and writing. For me it is about 50/50. If I really know the person lots of times I skip the name and just get to the point.

My Missing Link traffic tip for today is to consider removing the name field in your opt in forms and use lots of graphic arrows pointing to the email field. Here are some examples.

Video Squeeze Page with graphics pointing to the email signup!

Frank Kern Opt-In Box