If you’ve been thinking about adding an iPhone app to your Internet marketing strategy you might want to rethink your strategy. Apple announced today that they have begun “rejecting App Store software with “minimum user functionality,” the iPhone maker has now set its sights on applications that employ a “cookie cutter” formula.” This was reported this morning by AppleInsider.com.
Apple is concerned that the quality of these applications are no more than glorified web sites. Their intent for the iPhone application is to provide the user with a superior browsing experience.
So what does this mean to you? Well if you are using a template system and submitting your application to Apple there is a good chance that it will be rejected unless you have the ability to make an upscaled version that will give the user valuable content. Think about providing the user with more than RSS feeds, About page or contact page. You can read more about the annoucement here from AppleInsider.com
Take Care,
