Missing Link, Inc.

Last year the Association of National Advertisers polled its members to determine how marketing and advertising budgets were being affected by the economic climate in the country. The ANA found that businesses marketing departments are still under a lot of pressure to reduce costs and spending. This is bad news for advertiser but at the same time it opens the door for some creative marketing opportunities.

Here are the top four ways business marketers are reducing costs and spending remain the same:

• 81% are reducing departmental travel and expenses
• 74% are reducing advertising media budgets
• 71% are challenging agencies to reduce internal expenses and/or identify cost reductions
• 64% are reducing advertising production budgets

It’s not uncommon for training seminars to charge $900 to $5,000 plus add on about $1000 for traveling expenses, hotel rooms and food. In fact if you take a search on the Internet you’ll see Dale Carnegie – How to Sell Like a Pro seminar for $1,750. While companies are reducing travel and expenses they still need the training and updated information

What if you could provide a program to off line businesses that provide the same information, get the same results and has a better ROI  without having to pay huge seminar fees and all those travel expenses.

Here are some possible solutions that could make you money and save money for off line businesses:

• Assemble a panel of experts and do a Webinar series over several weeks
• Provide an online training course on video
• Provide an online training course on audio
• Offer an in-house training seminar
• Provide 1-on1 coaching

At a time when 30% of respondents from the ANA survey are planning to reduce their budgets by more than 20% companies will be much more receptive to maintain the same level of training but at reduced fess. The forecast for the rest of 2009 and going into 2010 isn’t looking any better.

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